While the past few years have been somewhat up and down for Xbox as a whole, one industry analyst believes that the company is starting to correct course in time for a bumper 2025 for the brand.
In an interview with GamesRadar+, Mat Piscatella, executive director of games at Circana, discussed Xbox's past, present and future, believing that the company's favours are about to turn, partly due to strong PlayStation sales. "If you look at what's going on now in the sales, you look at like the PlayStation sales chart, you see a lot of Microsoft on there. And the more that they can broaden the appeal of their products, their IP across other platform holders, why not do that?"
