If you want to crack the booming US gambling market as a UK or Irish company, it’s best to find an American partner, buy an American business, or just emigrate.
Flutter, the Dublin-based owner of Paddy Power and Betfair, has been through the collection. It took a punt on FanDuel, then just an online fantasy games business, in 2018 as an option on US liberalisation of its gambling rules. When states in the US did indeed start to open up, it gained full control. Last year, and with FanDuel now its biggest division, Flutter switched its listing to New York. Entain, the Ladbrokes and Coral group that remains in the FTSE 100 index, has a US joint venture with MGM Resorts.
