Deliveroo has partnered with author Zeba Talkhani (illustrated by Abeeha Tariq) to distribute hundreds of copies of her book ‘The Most Exciting Eid’ - for free - with restaurant orders to help British families learn about Ramadan in a new ‘Deliveread’ initiative.
The ‘Deliveread’ initiative comes following a survey commissioned by Deliveroo revealing over 7 in 10 (75%) of non-Muslim Brits are not familiar with the concept of Ramadan, while 9 out of 10 ( 89%) Muslims in the UK believe Islamic culture and practices should be taught to children from a young age.
‘The Most Exciting Eid’ by Zeba Talkhani (illustrated by Abeeha Tariq) is a bright and colourful book that narrates the story of a girl named Safa and her family who are excited and preparing for Eid-al-fitr, a festival marking the end of the fast of Ramadan. The book gives young readers insights into the true meaning of Eid and Ramadan, while teaching Islamic values of tolerance, respect, empathy and generosity.
