NEW DELHI: While MoHUA guidelines make it mandatory for urban local bodies to nominate 2-3 brand ambassadors from art, culture and other fields to promote Swachhta initiatives, South Delhi Municipal Corporation (SDMC) has gone a step further. To make the initiative a “people’s movement”, it has nominated people doing similar tasks in their colonies for a long time as brand ambassadors.
SDMC has asked them to share their experiences and motivate people by conducting training programmes (including with household workers and sanitation staff) and coordinating with field staff to fulfil parameters of the solid and plastic waste management rules.
