Dame Deborah James has called on big brands to make a huge change to their loo rolls after retailer Marks and Spencer announced the launch of a new campaign.
The mum-of-two spoke about the importance of raising awareness during an interview on Tuesday's Lorraine. Dame Deborah, who is receiving palliative care after being diagnosed with bowel cancer in 2016, recorded a special video clip for one of Loraine Kelly's guests Cara Hoofe, the Mirror reports.
Appearing at the ITV studio this morning, Cara shared her own bowel cancer journey and said she was "over the moon" that her employer, Marks and Spencer, decided to go with her idea of putting the signs and symptoms of the disease on their toilet roll packaging.