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Evening Standard
Evening Standard
Holly Williams

Debenhams launches British fashion labels in US through department stores

The owner of Boohoo and Debenhams has set its sights on the US market with a tie-up to sell its British fashion brands online with major American department stores Macy’s, Bloomingdale’s and Nordstrom.

Debenhams Group, which was recently renamed from Boohoo, has struck a deal to sell UK labels Coast, Warehouse, Oasis, Nasty Gal and Karen Millen through the US retailers’ online marketplaces, which it said together attracts more than 350 million shoppers each month.

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