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Creative Bloq

Technology

Joseph Foley

Dear Netflix, please add a hygiene warning to your Extraction 2 ads

Sweaty Extraction 2 billboard advert

Forget 3D billboards, Netflix has taken a giant leap in advertising tech with its billboard ads for the new film Extraction 2. They bring Chris Hemsworth's Tyler Rake to life in a way that even your TV can't do. The poster 'sweats' real drops of water.

The streaming brand has installed billboards in New York City and Los Angeles that contain laser-cut 'pores' in Hemsworth's forehead. A hidden water supply behind the ads slowly pumps out droplets of water to mimic real perspiration (such an innovation may be one for our pick of the best billboard advertising).

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