We all love a bargain - but deals expert Tom Church is keener than most, and has even gone as far as setting up a website devoted to tracking them down.
Tom, who is co-founder of money-saving community LatestDeals.co.uk, recently posted a TikTok video titled What’s New At Iceland? It quickly gained over 20,000 views within 24 hours, with 10 products shoppers are going mad for.
From family teatime favourites to restaurant treats, Tom visited the high street retailer and picked his 10 favourite items to share with his followers. "I love sharing new products and genuine deals with shoppers," he said. "I went to Iceland and found these 10 products which are exciting, delicious and good value for money. The video took off on TikTok and quickly went viral, with shoppers going mad for these new foods!"