Daddy Yankee, the Puerto Rican star widely credited with helping take reggaeton from the streets of San Juan to the center of global pop culture, has been named the Latin Recording Academy's 2026 Person of the Year, becoming the first reggaeton artist to receive the honor.
The Big Boss of Latin music will be celebrated at a gala on Nov. 11 in Las Vegas during Latin Grammy Week and during the Latin Grammys ceremony and broadcast a day later.
