
If cars are your hobby then you’ll understand the experience of trying to explain what a Cupra Born is to a normal human being. Taken in isolation the phrase has a bit of a sci-fi vibe to it, like it’s the genesis of some killer robot. Actually, it’s an electric car. Of course. Quite a nice one, too.
Cupra is the new brand “born” (if you’ll pardon the expression) out of Seat (which continues), and is designed to be a sportier, classier, more premium product (and therefore more profitable). Like Seat, Cupra is part of the VW Group, and the Born is very similar to the VW ID.3. The Born is indeed the first-Born battery-electric Seat or Cupra car. It’s also more or less mechanically and electrically identical to its VW cousin, right down to most of the bodywork.