Cruz Beckham has received backlash for posing in his underwear for a photoshoot and magazine front page.
And fans of his mum and dad David and Victoria Beckham have dubbed the pictures "disturbing" and "inappropriate", admitting they have left them feeling uneasy.
They also reckon the set of pictures taken when Cruz was 16 "sexualises" him.
Cruz posed up for the pics for the Spring Issue of i-D magazine - and left little to the imagination as he stripped down to his boxers.
For the Out of Body shoot, Cruz, turned 17 on Sunday, had pink hair and showed off his undies after dropping his jeans down and covering his eye.
People were unimpressed online and asked how others would feel if it was an underage girl posing in the pictures.
Twitter was abuzz with comments with one follower saying: "There are several things disturbingly inappropriate about Cruz Beckham’s i_d magazine shoot."
Another added: "I can’t be the only one uncomfortable with 17-year-old Cruz Beckham thirst trapping and stripping to his boxers and showing off abs for a mag front cover?!"
A third said: "Are we all going to pretend that Cruz Beckham posing in his underwear on a magazine as a sixteen year old is totally normal? If it was a sixteen year old girl…."
Victoria had said proudly on her own Instagram: "He learned from the best."
She also wrote: "Big first day as a 17-year-old! @cruzbeckham for @i_d, so proud."
Not everyone felt the same with one person saying: "Very disturbing... sad."
Another said: "I don't wanna see a 17 year old like that. It wasn't toxic... just more of the fact I remember all the boys being born. They've gone from babies to this and it's uncomfortable to adjust to it isn't it."
Another sided: "Yep I agree, imagine if it was a girl! Everyone would call it out, these pictures are not in good taste for a 17 year old."
David Beckham also said on his own Insta: "So cool @cruzbeckham for @i_d. such a proud dad."
However someone else responded: "Proud of what, you be ashamed of sexualising your young son."
And a second agreed: "Why are we acting like it's OK to have images like this of a 16 year old boy? He has just turned 17.
"If this was his daughter in her underwear and grabbing her crotch we would rightfully say it's not OK. Just because it's a boy doesn't make it acceptable. Why take photos of a teenage boy grabbing his genitals?"
However others defended the shoot with one saying: "Literally no positive comments from you people. This kid is 17 years old, and your comments are disgusting! You should all be ashamed of yourselves. If you don't like something... SCROLL ON BY!"
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