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The Times of India
The Times of India
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TOI World Desk

Couple sold luxury items to buy $1,500 Van, built $4 million fruit-tree business

Luxury Entrepreneurship Florida Fox Business United States

Mickey and Vicky Popat turned a shared love of gardening into PlantOGram, a fruit-tree gifting company that generated $4.2 million in annual revenue in 2024. The Florida-based couple began with a modest investment, selling their luxury belongings to purchase a used van and take their business idea forward. What started with fruit trees in their backyard gradually developed into an online business serving customers across the US and international markets. Their journey highlights how a simple personal interest can grow into a substantial business through persistence and practical decisions.

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