It was a “beautiful chaos” according to Vogue. Customers waited in line for hours at the Rainbow fast fashion outlet on Fulton Street in downtown Brooklyn to get their hands on a “Telfeezy,” or a Telfar shopping bag earlier this month. The scene with Haus of Telfar dancers voguing and doing death drops played out across social media platforms making Telfar a trending topic for days.
The one-time takeover of the downtown Brooklyn location of Rainbow, a clothing store found in predominantly Black and Brown neighborhoods, garnered harsh criticism of the Black-owned fashion company in some quarters.
