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Dublin Live
Dublin Live
National
Emma Nevin

Conor McGregor Instagram earnings revealed as MMA star tops Irish celebs

Conor McGregor earned just under €1m from sponsored Instagram posts last year, more than any other Irish celebrity.

A study by NetCredit calculated estimated earnings that the world's biggest stars make from the app and created the Instagram Rich List 2022. Cristiano Ronaldo topped the list, earning $85.2million or €86.9m last year.

Lionel Messi, Virat Kohli, Ellen DeGeneres and Beyonce rounded off the overall top five. The study revealed that Dubliner Conor McGregor earned a whopping $976,130 or €996,858 in 2021, making him the highest Instagram earner from Ireland.

Read more: Conor McGregor is hiring 'full-time ambassador' to promote whiskey brand

McGregor's earnings were also enough for him land 9th place for the highest paid star in Europe. The MMA star is also busy with his whiskey brand Proper No 12 and is hiring a brand ambassador for the drink.

The MMA fighter took out a full-page advertisement publicising the job in the New York Times last month. The ad starts off by asking: "Do you have what it takes to work for me?"

It goes on to read: "My very own Proper No 12 Irish Whiskey is seeking a full-time brand ambassador to spread the good word about our liquid gold across the globe. In New York, I became the Champ Champ, and it's only deserving this publication is blessed to advertise the job opportunity to the chosen one who will earn this role.

"Alongside me, you'll run the show. Taking over social channels, hosting epic events, managing merch drops and pouring and preaching Proper Whiskey - all while being properly paid." It finishes with: "If you have the minerals, show me and apply on the website below."

The Dubliner also shared a second advert on his Instagram page. In the ad, he's sitting on a desk with a bottle of Proper No 12 whiskey in front of him. He says: "So you want to be a proper brand ambassador? Are you proper? How proper are you?

"How many one oz pours are in a one-litre bottle of Proper No 12 if you have the bottle open for one hour? Where do you see yourself in 12 years? What do you look for in a boss? Answer carefully because I will be your boss. Let's see what you got."

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