Skin regeneration has been the predominant beauty trend for 2025, and there's no sign of it going anywhere anytime soon. Along with exosomes, polynucleotides, and PDRN serums, there's another ingredient that has captured the attention of skincare aficionados. Enter: colostrum.
While those of us who have already heard of colostrum will know it only in the context of breastfeeding, the trending ingredient has been co-opted by beauty pros for its barrier-boosting, hydrating benefits. It first shot to beauty fame with Purcell’s now-viral 24/7 Colostrum Ampoule Mist, a favourite in the K-beauty space, with stars like Blackpink's Rosé seen spritzing it for on-the-go refreshes. More recently, Kourtney Kardashian's Lemme supplements (namely, Lemme Colostrum) have also called upon the ingredient to support gut health and digestion.
