Major beverage makers including Coca-Cola, PepsiCo, Red Bull and Keurig Dr Pepper are rolling out QR codes on product packaging in the United States that will direct consumers to detailed information about ingredients used in their drinks, as the industry responds to growing demand for transparency around food and beverage contents, NBC News and CBS News reported on Tuesday.
The initiative, led by the American Beverage Association (ABA), will allow consumers to scan QR codes on participating products and access GoodToKnowFacts. org, a website launched by the trade group last year.
