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The Guardian - UK

Business

Damien Gayle

Climate group sues Dutch airline KLM over ‘greenwashing’ adverts

KLM ClientEarth

KLM planes at Schiphol airport. — Environmental group ClientEarth have launched a legal action against KLM. Photograph: Piroschka Van De Wouw/Reuters

Environmental campaigners are suing the Dutch airline KLM over “greenwashing” adverts they say misleadingly promote the sustainability of flying.

Lawyers from ClientEarth are supporting Fossielvrij NL, a Netherlands-based campaign group, to bring a claim that KLM’s ad campaigns give a false impression of the sustainability of its flights and its plans to address its impact on the climate.

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