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Evening Standard
Evening Standard
Lifestyle
Daisy Lester

Citizen marks 50 years of Eco-Drive watches with a sporty new look

The brand’s first pocket watch was debuted in 1924 - (Citizen)

Citizen has been synonymous with luxury watches for more than a century. The Japanese brand’s first pocket watch was debuted in 1924, with the then-mayor of Tokyo naming the timepiece the ‘Citizen’. This democratic mission to make quality watches available to everyone has endured.

From shock-resistant designs – tested by dropping from helicopters in the fifties – to pioneering titanium-cased styles and the world’s first solar-powered watch, Citizen has long been at the forefront of innovation.

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