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InsideEVs
InsideEVs
Technology

Chinese EVs Are So Good, Automakers Are Selling ‘Experience’ Instead

  • Nio showed up to CES 2026 with the ET9 Horizon Edition.
  • China's market is crowded with many EV brands, many of them not turning a profit. 
  • Nio says that focusing on branding and customer experience is the way to stand out in a very crowded market. 
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