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The Guardian - AU

World

Helen Davidson in Taipei

China bans celebrities with ‘lapsed morals’ from endorsing products

China Xi Jinping Entertainment

Actor Zheng Shuang in Beijing — After being fined for tax evasion in 2021, actor Zheng Shuang was banned from appearing on Chinese shows. Photograph: VCG/Getty Images

China has banned all celebrities from endorsing a range of products and banned those with “lapsed morals” from endorsing anything, as part of an ongoing drive to align society with “core socialist values”.

The regulations, announced by state regulators this week, bar Chinese celebrities from publicly endorsing or advertising health, education and financial commodities, including e-cigarettes and baby formula.

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