Chelsea’s strategic decision to turn down several offers for a front-of-shirt sponsor last summer is expected to pay off handsomely this year, a report has claimed.
The west London outfit have taken an unorthodox approach to sponsorship agreements under the BlueCo ownership tenure. Chelsea spent the majority of the 2024–25 campaign with a blank shirt before belatedly agreeing a short-term deal with DAMAC for the final month of the campaign.
