David Duncan, who has spent decades helping large enterprises overcome “The Innovator’s Dilemma,” says chief financial officers have a key role to play in helping their companies avoid missing out on disruptive innovations.
“The CFO feels this most acutely, there’s only one pool of money in the company,” says Duncan, during a virtual conversation hosted by Fortune in partnership with Workday. Along with the CEO, financial chiefs must help companies determine “where you think the future is headed, what that means for where you are today and where you need to go, and then that gives you the conviction to start making investments in that direction,” he says.
