If you want to talk about powersport brands that are gaining momentum, CFMoto is arguably at the top of the list. The Chinese manufacturer is dominating headlines with its upcoming V4 SR-RR superbike, but their four-wheeled offerings are also threatening the more established manufacturers. CFMoto's latest marketing move should put the UTV and ATV brands dominating the US market on alert.
CFMoto just became the official side-by-side and ATV partner for the NFL team, the Minnesota Vikings. This might seem like an odd pairing to the uninformed, but it's actually not, as CFMoto USA is headquartered in Plymouth, Minnesota.
"We're proud to partner with CFMOTO, a company that shares our values and strong ties to the Minnesota community," said Vikings Chief Operating Officer Andrew Miller. "Both organizations seek to bring people together, make a positive impact, and deliver meaningful experiences for the fans and customers we serve. We're excited to build on that alignment and create special moments together at U.S. Bank Stadium and across our home state."
Practically, the new partnership means Vikings fans can expect to see significantly more CFMoto presence inside the U.S. Bank Stadium, including branded fan experiences, digital signage, and other activations throughout the 2026 season. What's more exciting for fans, however, is that they can also get ready for opportunities to experience products from the powersports manufacturer through promotions, events, and additional activations. So keep your eyes on announcements if you're interested in getting behind the wheel of a CFMoto UTV.
This partnership isn't the start but instead the continuation of CFMoto's efforts to expand in the US, where it already has almost 800 dealerships throughout its network. "We're taking a thoughtful, long-term approach to building the CFMOTO USA brand. That means reaching potential customers across a variety of lifestyle activities and venues, not just within traditional powersports channels," said CFMOTO USA Director of Marketing John Tranby. "The Minnesota Vikings partnership allows us to build that connection here in our home market while aligning CFMOTO with one of Minnesota's most recognizable and passionate sports organizations."
One of the biggest threats to CFMoto's success in the US is the perception that all Chinese-branded products are somehow lesser than those from other parts of the world. There's also the undeniable air that Chinese-made equals bad, while North American-made equals good. Well, not much screams 'America' like an NFL team, so the fact that CFMoto has chosen to partner with one might well prove to be a genius marketing move in terms of shifting perceptions of the brand in the US.
