To mark its 75th anniversary, Central has billed itself as Thailand's top beauty destination with the Central 75th Anniversary Beauty Awards 2022 at Beauty Galerie, which offers a variety of beauty and skincare products from both local and international manufacturers.
Customers of Central and beauty enthusiasts from around the country cast a vote for the 15 winners in the following four categories: Best Skincare 2022, Best Makeup 2022, Best Fragrance 2022, and Most Admired Brand 2022.
The event was organised at Event Arena, Central@centralwOrld, by chief marketing officer Rvisra Chirathivat, plus Tapida Norpanlob and Nattakarn Samrankij, directors of the fashion and beauty categories. Several well-known beauty gurus and celebrities, including Pirasut Pluempitichaikul, Ganda Saitum, Borom Vichyadachar, Thanapob Leeratanakachorn and Kanklao Duaysianklao, were on stage.
"We value each and every vote by customers who have really utilised the products. Our surprise campaign served as a means of saying thank you to our clients for their patronage and for sharing their special moments with us as we celebrated our 75th anniversary. Beauty goods are an emotional experience, and we strive to provide our customers of all genders and ages with not only the most effective beauty products but also the most impressive services," said Nattakarn Samrankij, beauty category director of Central Department Store under Central Retail.
"Achieving the status of the No.1 beauty destination together, the industry may use the results as crucial insights to understand the trends as they actually are and apply them as future references for product development."
Among the winners in the Best Skincare 2022 category are the Biotherm Life Plankton Elixir serum, La Mer Crème de la Mer, SK-II Facial Treatment Essence, Estée Lauder Advanced Night Repair Eye Concentrate and Matrix Synchronized Multi-Recovery Complex.
The Best Make Up in 2022 include Dior Lip Glow, Nars Light Reflecting Foundation, Laura Mercier Foundation Powder, and Lancome Grandiose Mascara. The Best Fragrance For Women and Men in 2022 is Chanel Chance Eau Tendre Eau de Parfum, while Clarins and Dior are the Most Admired Brands.
