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The Economic Times
The Economic Times
Business

CashKaro data shows how Indians shopped this festive season: Smarter savings and growth beyond metros

Telegram GMV BAU Amazon Flipkart Ajio Fashion Myntra Samsung

NEW DELHI: CashKaro drove over Rs 1,000 crore in GMV across 38 lakh orders on Amazon, Flipkart, Myntra and AJIO in just six days of festive sales, between October 7 and 12, 2026. Compared with an equivalent six-day Business-as-Usual (BAU) period, GMV increased about 18 times, while order volumes grew more than sevenfold.

CashKaro shopping data shows what India is buying and how spending, category demand, regional growth and deal discovery are shifting.

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