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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Card Factory issues shock profit warning during peak Christmas period

A Card Factory store
Card Factory expects annual adjusted pre-tax profits of between £55m and £60m. Photograph: Murdo MacLeod/The Guardian

Card Factory has delivered an unwelcome early Christmas surprise for investors by issuing a shock profit warning during the greetings card retailer’s peak trading period, which sent shares plunging by more than a fifth.

The retailer, which also owns the online card and gift brand Funky Pigeon, said economic pressure on shoppers has hit confidence in its most important trading period of the year.

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