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The Independent UK
The Independent UK
Katie Rosseinsky

Dopamine apps: The South Korean answer to out-of-control spending habits

Can a shopping simulation capture the very real thrill of adding items to your basket? - (Getty/iStock)

It’s dinner time, and the contents of the Tupperware in my fridge just don’t appeal. So I do what any lazy millennial would when faced with this kind of situation – open up an app to see what’s on offer. There are options of cuisines from all over the world – katsu curry, biryani, stacks of pancakes, burritos.

I go for the latter, chuck in some extra guacamole and watch as the app follows the courier’s journey. But I’d better get used to the idea of leftovers – because none of this food will ever turn up on my doorstep. I haven’t been scammed, and my order hasn’t been intercepted by hungry neighbours. The fact that this meal will never materialise is the whole point.

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