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The Independent UK
The Independent UK
Sport
Via AP news wire

Cadillac F1 team confident Michael Bay lawsuit can be resolved

Michael Bay Cadillac Dan Towriss
  • Filmmaker Michael Bay is suing Formula 1 team Cadillac for $1.5 million, alleging the unauthorised use of his creative ideas in their recent Super Bowl commercial.
  • The lawsuit, filed in Los Angeles Superior Court, claims Cadillac F1's CEO, Dan Towriss, appropriated Bay's concepts after he was initially approached for the project.
  • Bay specifically highlights showing Towriss a clip from 'Transformers 3' featuring John F Kennedy's 'We Choose to Go to the Moon' speech, which was subsequently used in Cadillac's advert.
  • Cadillac acknowledged meeting Bay but stated he could not meet their timeline, clarifying they were only considering him as a director, not for creative input, as the concept was already developed.
  • The Formula 1 team expressed confusion over the claim and remains confident the dispute will be resolved appropriately, while still admiring Bay's creative work.

IN FULL

Hollywood director Michael Bay sues Cadillac F1 team over Super Bowl advert

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