Famous chocolate brand Cadbury are set to release new chocolate bars with less sugar and which they say will be as popular as Diet Coke.
The chocolate behemoth are reportedly using plant-based fibres to cut up to 75 per cent of sugar and fat. The bosses at Cadburys believe the new range of confectionary will become very popular over a long period of time.
Chief Executive of Cadbury's US owner Mondelez Dirk van de Put told the Sun: "“It’s going to be a bit like diet drinks and grow very slowly, but we need to keep it on the market.