Famous chocolate brand Cadbury are set to release new chocolate bars with less sugar and which they say will be as popular as Diet Coke.
The chocolate behemoth are reportedly using plant-based fibres to cut up to 75 per cent of sugar and fat. The bosses at Cadburys believe the new range of confectionary will become very popular over a long period of time.
Chief Executive of Cadbury's US owner Mondelez Dirk van de Put told the Sun: "“It’s going to be a bit like diet drinks and grow very slowly, but we need to keep it on the market.
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“It’s going to take a while before the consumer really takes to that because it still is not quite exactly the same taste - although it is getting close.”
It is not the first time Cadbury has launched a healthier version of its products. In 2019, the brand introduced a Dairy Milk chocolate bar with 30 per cent less sugar which was not a major success.
Nestle also tried to target more health conscious consumers with their Milkywaybar Wowsome bar with 30 per cent less sugar. It was binned less than two years after its release.
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