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InsideEVs
InsideEVs
Technology
Suvrat Kothari

BYD's First Kei Car Takes The Fight To Toyota's Home Turf

  • BYD has a new electric vehicle aimed at the heart of Japan's domestic car market.
  • The new Racco electric kei car was built from the ground up to take on Japan's kei cars.
  • It gets powered sliding doors and vehicle-to-load bidirectional charging.

BYD is going after traditional Japanese automakers on their home turf in one of the most popular vehicle segments in the country: kei cars. The Chinese giant revealed the Racco kei car for the Japanese market Tuesday, and on paper, it outclasses rivals from Nissan, Honda and Mitsubishi.

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