J-Hope of BTS is releasing a solo album this month titled “Jack in the Box” — not to be confused with the fast-food chain of the same name.
But hey, if a coincidental connection to one of the brightest stars in pop music helps sell a few extra hamburgers, who is Jack in the Box to complain? In that spirit, the company recently created a marketing campaign inspired by J-Hope’s record.
According to a report published Wednesday by Billboard Pro, Jack in the Box had no idea it would soon share a name with the South Korean rapper and dancer’s debut solo album. After noticing #JackintheBox trending on social media because of J-Hope’s album announcement last month, however, the restaurant instantly moved to capitalize on the accidental crossover.
