BRP has officially rebranded its adventure booking platform. What used to be called Uncharted Society is now BRP Experiences, a new portal where people can book guided adventures using the company’s machines all over the world.
The interesting part isn’t the name change. It’s what the platform says about how powersports companies are thinking about the future: You don’t actually need to own anything.
That’s the whole point. BRP Experiences is built around the idea that the first time someone rides a Ski-Doo snowmobile, a Sea-Doo watercraft, or a Can-Am three-wheeler might happen on vacation, not at a dealership. Instead of buying a machine first and figuring out what to do with it later, riders can book an experience, show up, and go ride. In other words, the industry’s old formula is being flipped on its head. Experience first. Ownership later.
The program itself isn’t brand new. It started life as Uncharted Society, which launched several years ago as a way to connect riders with tour operators using BRP machines. Outfitters around the world could sign up, list guided tours or rentals, and run their operations using vehicles like Ski-Doo snowmobiles, Sea-Doo personal watercraft, and Can-Am off road machines.
Now that system has been folded into the broader BRP ecosystem and relaunched as BRP Experiences. And if you visit the platform today, the structure is pretty straightforward. Everything revolves around adventures built around the company’s core brands.
Water adventures revolve around Sea-Doo personal watercraft. These are the kinds of experiences you’d expect in coastal destinations and lakeside resorts. Guided rides along coastlines, wildlife spotting tours, or simply carving across open water on PWCs. Snow adventures are powered by Ski-Doo and Lynx snowmobiles. These make up a big portion of the listings, especially in places like Canada and Alaska where snowmobile tourism is already a well established part of the winter travel scene. Riders can book guided backcountry tours, mountain rides, or long distance winter expeditions.
But one category stands out because it pushes powersports into a space that’s a lot more approachable for people who have never ridden anything before: On road adventures using Can-Am three wheelers. These experiences use the Can-Am Ryker and Can-Am Spyder, the company’s distinctive reverse trike roadsters with two wheels up front and one in the back. Unlike motorcycles, they don’t require balancing at low speeds and they feel a lot more like a small open air roadster than a traditional bike.
That’s important because it removes one of the biggest barriers that keeps people from trying powersports in the first place. Most travelers aren’t going to hop on a motorcycle in a foreign city. But a guided ride on a three wheeler through scenic roads or coastal highways suddenly sounds a lot more approachable. Operators can run city tours, scenic rides, or half day guided excursions where the entire group cruises together behind a lead guide.
It’s a pretty clever gateway, if you think about it.
The experience format also means riders don’t have to worry about logistics. The operator supplies the vehicle, the route, the safety briefing, and the guide. Customers simply book a slot, show up, and ride. And that model is what BRP is really betting on. Powersports has always had a high barrier to entry. Buying a machine is expensive. Storage is a problem for people living in cities. And many potential riders don’t even know where they would ride once they bought something.
BRP Experiences solve all of that. You get the thrill of riding without the long term commitment. And if the experience hooks you, the machines you rode are sitting right there in BRP’s product lineup. Seen that way, BRP Experiences isn’t just a tourism platform. It’s a massive global demo program hiding in plain sight.
Source: BRP Experiences
