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Fortune
Fortune
Preston Fore

Brooks CEO Dan Sheridan leads his company with a Charlie Munger-inspired mantra: low arrogance and a bureaucracy allergy

Brooks CEO Dan Sheridan (Credit: KRISTY WALKER/FORTUNE)
  • Brooks Running CEO Dan Sheridan runs his shoe company with a philosophy he learned from the late Charlie Munger: avoid the ABCs of business at all costs—arrogance, bureaucracy and complacency. It’s a mantra embraced at the highest levels of corporate leadership, with Warren Buffett himself saying avoiding the “corporate cancers” is a must-have trait for his successor at Berkshire Hathaway.

Running a business can feel like a never-ending game of whack-a-mole—just when a major challenge is resolved, many more pop up. But the real secret to thriving in today’s business world isn’t chasing new AI initiatives or flashy leadership training. Rather, it’s not losing sight of the people who keep the business afloat. 

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