Ice cream van drivers are facing ruin this summer as soaring costs force them to bump up the price of a Mr Whippy.
After fighting to survive during the coronavirus lockdowns, the country's remaining soft scoop servers are battling to survive as rising fuel and ingredient costs squeeze their margins.
The cost to produce a Mr Whippy has shot up 70% in a year, leaving vendors to decide whether to let the now mythical 99p price point to recede further in the rear view mirror.
