Zach Abrams, the founder of stablecoin company Bridge, admits he was surprised when the bulk of his business ended up coming from non-U.S. markets in Latin America, Europe, and Africa.
“We were very U.S.-centric. We didn’t know what the opportunities were in the Philippines, Africa, or Latin America,” Abrams says. “Unbeknownst to us, there was all this pent up demand outside the U.S. to build with stablecoins.” The firm’s first customers asked it to build cross-border payment infrastructure between the U.S. and Colombia and to facilitate payouts into countries like Venezuela and the Philippines.
