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The National (Scotland)
The National (Scotland)
National
Josie Clarke

BrewDog ad banned for 'tongue-in-cheek' claim about fruit flavoured beer

AN ad for BrewDog has been banned over a “tongue-in-cheek” claim that its fruit-flavoured beers constitute “one of your five a day”.

An email, dated July 20, featured the subject heading “One of your five a day”, and advertised beers with names that included Lost In Guava, Pineapple Punch, and Lost In Lychee & Lime.

A recipient complained that the five-a-day claim was misleading.

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