A poster for BrewDog has been banned for implying that alcohol could overcome boredom, loneliness or disappointment.
The ad for the brewing firm’s Wingman beer, seen in May, featured the headline: “Brewdog. Always Got Your Back”, and continued underneath: “Some things in life go AWOL – WiFi fails, the weather turns hostile, and your buddy’s ‘five minutes’ turns into a full-scale delay. But Wingman? Wingman stands firm. Always on station, always mission-ready, always got your back. Because every great operation deserves a great Wingman.”
