A Brewdog ad has been banned after the brewery and pub chain claimed that its fruit-flavoured beer counts as one of your five a day.
An email, dated July 20, featured the subject heading "One of your five a day", and advertised beers with names that included Lost In Guava, Pineapple Punch, and Lost In Lychee and Lime. A recipient complained that the five-a-day claim was misleading.
Brewdog acknowledged that the advertised beers did not count towards a consumer's five a day but said it believed recipients would generally understand that alcoholic beverages are not equivalent to portions of fruit or vegetables and that the remark was meant as 'tongue in cheek'.
