There’s a non-zero percent chance that Netflix will hike prices again in multiple countries later this year.
The prediction comes via a group of analysts from Swiss finance company, UBS Securities, telling people to “expect to see rate increases” due to a shifting entertainment ecosystem. Among other factors, they cite how the platform’s total American viewership rose from 7.7 percent to 7.9 percent in January 2024. What’s more, traditional media companies are shifting more towards streaming services as time moves forward. Businesses will strive to curate their libraries, cut production spending, and focus more on “content licensing” to better consolidate their platforms.
