More restaurants are reviving endless and bottomless menu deals as they compete on value during America’s affordability crunch — but whether those promotions truly deliver savings depends heavily on how much, and what, customers actually eat.
While retail sales remain resilient despite the economic challenges, restaurant spending has lagged behind broader consumer spending growth, according to data cited by MarketWatch. The gap shows the growing pressure on restaurants as budget-conscious diners pull back or trade down, forcing chains to lean more on promotions and value deals just to keep customers coming through the door.
