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Fortune
Fortune
Eleanor Pringle

Boomers—not millennials—are actually the generation gobbling up the most avocados

A woman eating avocado toast (Credit: Jorge Garcia Argazkiak - Getty Images)

Avocados have become an unlikely point of contention between generations, with older people accusing millennials of splurging on luxury breakfasts instead of prioritizing saving for a house.

But new research has shown Boomers are actually overwhelmingly the shoppers who are picking up the fruit—and are enjoying it for breakfast, lunch and dinner.

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