Get all your news in one place.
100's of premium titles.
One app.
Start reading
Daily Record
Daily Record
Lifestyle
Josie Clarke & Sophie Goodall & Rachel Williams

Boohoo advert banned by Watchdog for being 'offensive to women'

An advert for a top from leading online fashion retailer Boohoo has been banned after it was found to be "sexually suggestive" and "harmful towards women".

The advert - which featured a model wearing the top and only thong-style bikini bottoms and trainers - was pulled after receiving complaints that it sexually objectified women.

Following a decision from the Advertising Standards Authority (ASA) the advert was found to cause cause serious or widespread offence due to the model showing off skin rather than the product.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.