LUCKNOW: In a one-of-its-kind initiative, the BJP plans to come up with a dedicated mobile application to map ‘panna pramukh’ (a booth-level functionary entrusted with the task of reaching out to 40 to 60 voters) and other grassroots-level party functionaries and connect them with the voters.
The move – scheduled to be implemented in UP soon – could potentially mark the saffron outfit’s fresh bid to bolster its digital management of political resources ahead of the Urban Local Bodies and 2024 Lok Sabha polls. Sources said that the party’s IT wing has been tasked to get the application conceptualised “as soon as possible”.
