Billie Eilish has set the music world abuzz with the announcement of her highly anticipated third album, 'Hit Me Hard and Soft,' scheduled for release on May 17. Breaking away from the traditional single release strategy, Eilish has opted to surprise fans by dropping the entire album at once.
The Grammy-winning artist expressed her excitement for the upcoming LP, stating that both she and her brother Finneas are incredibly proud of the work they have put into this project. Eilish's decision to forgo singles aligns with her desire to offer listeners a cohesive and immersive musical experience.
In a bid to promote sustainability, Eilish has taken a green approach to the album's physical release. Limited vinyl copies of 'Hit Me Hard and Soft' will be available on the same day as the digital release, all featuring identical track listings and made from 100 percent recyclable materials.
Teasing the album's arrival on social media, Eilish shared insights into the creative process and hinted at the new music through exclusive previews for her close friends. The 22-year-old artist had previously hinted at the album's development during an appearance on The Cookout, where she revealed that the project was in its final stages.
Eilish's album announcement comes on the heels of her recent success at the Oscars, where she and Finneas made history as the youngest two-time Oscar winners for their song 'What Was I Made For?' featured in the film 'Barbie.'
Fans and music enthusiasts alike are eagerly anticipating the release of 'Hit Me Hard and Soft,' as Billie Eilish continues to push boundaries and redefine the music industry with her innovative approach to artistry.
