On Yormark, get set …
Wait, really? The remodeled Big 12 Conference is running toward an uncertain future with a new commissioner few people in college athletics had even heard of before Monday night?
Yes, really. Brett Yormark, the 55-year-old chief operating officer from Jay-Z’s talent agency, Roc Nation, is the latest unconventional choice to lead a Power 5 conference. He replaces the ultimate college sports insider/lifer in Bob Bowlsby. He follows George Kliavkoff, who last year took over the Pac-12 after being president of entertainment and sports for MGM Resorts. And Kliavkoff followed Kevin Warren, who became the Big Ten commish after working as the COO of the Minnesota Vikings. Three men in their 50s, hired in succession from well outside the college sports establishment.
