The Big 12 officially announced the hiring of Brett Yormark as the fifth commissioner of the conference on Wednesday. The decision was announced by the league’s board of directors.
Yormark comes to the league after spending three years at Jay-Z’s Roc Nation serving as the COO and co-CEO of Roc Nation Unified, the commercial side of the business. He replaces former Big 12 commissioner Bob Bowlsby, who stepped down from his role after 10 years in April.
Bowlsby had previously been the longest-tenured person in a commissioner's role in a Power 5 conference. Yormark has worked with countless artists, athletes, leagues, teams, brands as well as oversaw sponsorship, licensing, content partnerships and brand strategy.
