Beyoncé's haircare brand, Cécred, has made its highly anticipated debut, accompanied by a philanthropic initiative from her charity, BeyGOOD. The Cécred x BeyGOOD Fund has pledged $500,000 annually to support cosmetology-school students and local businesses across major cities in the U.S.
The fund aims to promote professionalism, entrepreneurship, and talent within the hair industry by providing scholarships and grants. Five cosmetology schools in Atlanta, Chicago, Houston, Los Angeles, and New Jersey will receive a total of $250,000 for student scholarships. The selected schools offer inclusive curriculums and aim to support students facing financial hardships.
