JBL is one of those names that some people don't really realise the scale of – you might think it's one of the also-rans in the audio world, but its sales figures are simply astronomical, and there are plenty of device types that it has near-total market dominance in. Still, other areas are hugely competitive, and it isn't hard to tell that the soundbar market is a feisty one right now.
Everyone seems to be throwing their hat into the ring, and the recent arrival of Marshall on the scene has added further spice to the situation. So, JBL's coming back with a big range of new soundbars, building on some of the ideas that it started with in 2024 – including one key feature that blew me away when I heard it at an event in Copenhagen this week.
