Probiotic drinks are nothing new, they’ve been around for decades. You probably know about Yakult, which came over from Japan in the mid-90s and has sat in our yoghurt aisles ever since. If you’re not familiar, it’s those little bottles with the red foiled tops that are filled with ‘good’ bacteria for your gut.
However, a lot has changed since the Nineties. Today’s consumers have an increased interest in probiotics and gut health (at the time of writing, #guthealth has 7.1 billion views on TikTok) and the probiotic drinks market is expanding. Now, gut-boosting beverages are coming in the form of all kinds of milky drinks, shots and sodas. This year’s newest launch is a collaboration between supermarket giant Marks and Spencer and nutrition company Zoe (see our verdict below), a sure sign that gut health is going mainstream.
