When Adi Dassler founded his eponymous label back in 1924, there is no way that he could have imagined the impact that the brand would have on not just the sporting world but on our culture today too.
Adidas with its signature three stripes has dominated the worlds of football, athletics and tennis, while becoming a street-style fixture. Its prowess is proven time and time again, but you only need to look to the Samba silhouette and its ubiquity right now as the ultimate example of how the brand’s popularity shows no signs of wavering.
This goes beyond just trainers to sliders and beyond footwear to apparel - and this Black Friday, you can get your hands on the whole lot for a fraction of the RRP.
What is Black Friday?
Taking place each year on the third Friday of November like clockwork, Black Friday is an annual sale and the biggest event in the shopping calendar. Bargain hunters wait all year to get their hands on items ranging from furniture to appliances, tech to fashion where very few brands are immune from slashing their prices.
When is Black Friday?
For 2023, Black Friday will take place on November 24. This is the official day, however, you may just find discounts last for the whole month in some cases.
When does Black Friday end?
Each year, the event gets bigger, better and longer. It tends to start early but will end at the stroke of midnight on November 28 at the end of Cyber Monday, the last day of the sales extravaganza.
What kind of Adidas deals can we expect? Are there any Adidas discounts available now?
The Black Friday Early Access sale has begun at Adidas with up to 50 per cent off for members. But there are also discounts at Matches, Net-A-Porter, size?, Office, Sports Direct, Footlocker and Amazon.
We’ve gathered the best shoes and clothing to shop on offer right now.
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adidas by Stella McCartney Mid Length Padded Winter Jacket
Was: £350
Buy now £192.51, Adidas
Adidas Women's W 3s Leg Leggings
Was: £28.76
Buy now £10.00, Amazon
